Skip to content

Work

Work That Moves People

Selected case studies in branding, campaigns, film, photography, and digital. More work sits in the client portfolio, available on request.

3D Systems On Demand, lead image
Campaign / Digital

3D Systems On Demand

Guided 3D Systems through the complicated landscape of digital lead generation for their On Demand and printer sales divisions.

Ameripride: Tried & True, lead image
Branding / Design

Ameripride: Tried & True

Lead Ameripride through both a brand and digital transformation effort, helping to create a unique identity in an industry of sameness. We took a more gritty and raw approach to content, focusing on the dedication of the Ameripride team and how they support their hard working customers.

Autodyssey, lead image
Branding / Digital

Autodyssey

Autodyssey is a digital platform for car enthusiasts to document, manage, and share the life stories of their vehicles, from full restorations to weekend tinkering projects.

AVIV 613 Vodka, lead image
Branding / Campaign

AVIV 613 Vodka

I guided AVIV 613 Vodka through the Voyager model, helping to create a unique brand identity that connected deeply with its target audience, built a loyal community, and positioned the product as more than just a premium vodka, but a meaningful experience.

Bishop+Rook, lead image
Branding / Campaign

Bishop+Rook

Bishop+Rook Trading Co. specializes in the import, restoration, and bespoke building of vintage Land Rover Defenders.

Blink Blinds-Between-Glass, lead image
Branding / Campaign

Blink Blinds-Between-Glass

Developed a new brand campaign for Blink, Blinds-Between-Glass by ODL. The new campaign focused on both retail and trade sales.

Build MN, lead image
Branding / Campaign

Build MN

Developed a strategy and brand to recruit more people into the construction trades. Today more than ever, America needs men and women who will build. The current labor shortage in the building trades is projected to grow, which means those who join the trades will be paid more, receive more benefits and enjoy better lifestyles than at any other time in history.

Chasing the Camel Trophy, lead image
Photography

Chasing the Camel Trophy

I lead the team in the process of documenting the intricate process of unearthing a distinctive and rare gem: the Land Rover Defender Camel Trophy Truck.

Carmex: Extreme Conditions, lead image
Directing

Carmex: Extreme Conditions

Produced and Directed the first television spot in the 75 year history of the iconic Carmex brand.

Carmex and Lebron James: Half-Court Hero, lead image
Campaign / Directing

Carmex and Lebron James: Half-Court Hero

I was the creative lead on a campaign that ultimately resulted in a “Viral Video for the Year Award” and a “My SportsCenter Moment” commercial.

Catiki, lead image
Branding / Digital

Catiki

Developed and managed tiki-inspired DTC consumer brand.

DAP Barrier Foam (concept), lead image
Campaign

DAP Barrier Foam (concept)

This is concept work for a retail launch program for DAP Barrier Foam. The launch platforms and campaigns were designed to create a simple, yet memorable, connection between the new DAP Barrier Foam product and the professional contractor. Our goal was to change their buying routine and make the new DAP Barrier Foam the standard in spray foams.

D-Link Cloud Cameras, lead image
Campaign / Directing

D-Link Cloud Cameras

Produced and Directed a launch campaign for D-Link’s new line of cloud-based security cameras.

Dominica Film Challenge, lead image
Campaign / Film

Dominica Film Challenge

Rebranding a hidden Caribbean travel destination to the adventure- and experience-seeking millennial market.

Dominica: Inner Explorer, lead image
Branding / Campaign

Dominica: Inner Explorer

In the aftermath of hurricane Erika, the Commonwealth of Dominica was looking to attract adventure-seeking travelers for their next vacation. Covered with lush tropical jungle, volcanic peaks, and dotted with rivers and waterfalls, Dominica offers a much different island experience. My team developed the “Seeking Adventurers” campaign to target active travelers looking for a unique experience.

Ecolab: Everywhere It Matters, lead image
Branding / Digital

Ecolab: Everywhere It Matters

I spearheaded the creative direction of a transformative project for Ecolab, pivoting their brand narrative from a product-centric and chemistry-focused approach to a more human-centered, service-oriented direction.

Honeywell Wi-Fi Thermostat Launch, lead image
Directing / Film

Honeywell Wi-Fi Thermostat Launch

Wrote and directed a series of long-form films and shorter cut-down spots for the launch of the Honeywell Wi-Fi Connected Thermostat.

Humaners, lead image
Branding / Technology

Humaners

I created Humaners to bridge the gap between AI content generation and authentic brand voice. Our mission is to ensure that technology enhances, rather than dilutes, the unique essence of a brand in every piece of communication.

Jaguar: The Next 100 Years (concept), lead image
Branding

Jaguar: The Next 100 Years (concept)

Jaguar’s legacy was built on timeless design, thrilling performance, and an unyielding connection with its loyal drivers. Instead of chasing new audiences, we’re bringing our core enthusiasts into the future, modernizing the heritage they’ve cherished for nearly a century.

Kauai Coffee, lead image
Branding / Campaign

Kauai Coffee

Designed and developed a variety of elements to bring the Kauai Coffee brand experience to life. From the experience center to a subscription service.

Mastercraft Anthem, lead image
Film / Branding

Mastercraft Anthem

I led an effort to highlight and celebrate the true craftsmanship and inherent Midwestern values woven into Menards manufacturing doors. This project was more than just a brand anthem; it was a heartfelt introduction to the dedicated people behind the creation of these doors.

Medicare Made Clear, lead image
Campaign / Digital

Medicare Made Clear

Responsible for developing a brand, campaign, and digital platform for aging populations looking to learn more about Medicare options from UHG.

Minneapolis Glass, lead image
Directing / Film

Minneapolis Glass

Behind the scenes at Minneapolis Glass, a local glass fabricator with a large footprint.

Nordic Viking, lead image
Branding

Nordic Viking

We developed the Nordic Viking brand to honor the strength, resilience, and timeless traditions of Nordic culture while creating a modern identity that resonates with today’s adventurers.

Pace Labs: Inspired to Protect, lead image
Branding / Film

Pace Labs: Inspired to Protect

Had the absolute pleasure to work with one of the most important unknown companies in the world to develop a comprehensive brand platform.

REALTOR and MAAR, lead image
Directing / Film

REALTOR and MAAR

Wrote, Produced, and Directed a series of TV spots for the Minneapolis Area Association of Realtors.

SAM Nutrition, lead image
Branding / Digital

SAM Nutrition

Worked directly with the SAM Nutrition executive team to refresh and modernize the brand, from tradeshows to digital experiences.

Smart Sense, lead image
Branding / Campaign

Smart Sense

Developed a comprehensive marketing campaign to highlight the importance of protecting your home’s gas appliances. A simple device can save you from a dangerous situation.

South Africa Overland, lead image
Campaign

South Africa Overland

Embark on a journey where every path leads to the heart of South Africa, experience it like a local, live it like an adventure.

Stratasys Rebrand, lead image
Branding / Directing

Stratasys Rebrand

Led an effort to rebrand one of the pioneers in the additive manufacturing and 3D printing industry.

Target Homepage Redesign, lead image
Design / Digital

Target Homepage Redesign

Managed a cross-functional team to re-imagine and re-design the target.com homepage experience.

Toto Bidet, lead image
Campaign

Toto Bidet

Toto challenged my team to explore different ways to introduce their innovative bidet to the hesitant US market by leveraging brand ethnography to uncover key insights, reframing it not as traditional luxury, but as a uniquely indulgent and transformative personal care experience.

Ultradeck Launch, lead image
Campaign / Directing

Ultradeck Launch

Wrote, Directed, and Produced a series of television spots used to launch the new line of Ultradeck products at Menards.

The Unplug Project, lead image
Branding / Design

The Unplug Project

A movement to increase awareness of the negative side-effects of consuming too much digital media.

Want to see more?

Ask us for access to the client portfolio.

Get in Touch