Capabilities / Connections Planning
Media that works together.
Plan paid, owned, earned, and shared media around the people you need to reach, the stories you need to tell, and the outcomes that matter.
One connected media model
Give every channel a clear job.
Good connections planning is more than a media list. It is a considered way to bring attention, content, and customer experience together, so each interaction has a role in the larger journey.
Voyager plans how paid, owned, earned, and shared media can support each other. We pair channel strategy with the creative, content, and search work needed to make the plan useful—from first discovery through the next conversation.
What we do
Connections Planning services
7 connected disciplines, planned around one shared objective.
- 01
Paid, owned, earned & shared media
Paid media creates targeted opportunities to reach new audiences. Owned media—such as your website and email—gives your brand a place to tell its story. Earned media includes independent coverage and organic search discovery. Shared media invites conversation and participation across social channels. The plan connects their roles around the same audience and message.
- 02
Facebook & Google advertising
Plan advertising on Facebook and Google around audience, objective, creative, and landing experience. Coordinate paid social and display with Google Search campaigns, and SEM priorities, to keep the message connected from the first impression to the next step.
- 03
SEO & organic discovery
Connect search intent with useful, relevant content. SEO planning can include keyword and audience research, site structure, on-page improvements, and coordination on technical considerations—without promises about ranking positions.
- 04
SEM & paid search
Plan search engine marketing around the questions and needs people bring to search. Define campaign structure, keyword intent, messages, landing pages, and reporting before optimizing against agreed objectives.
- 05
Social media outreach
Plan an intentional social presence: useful channel roles, a consistent brand voice, editorial themes, community conversations, and outreach that invites genuine participation.
- 06
Content creation
Create the stories and assets a media plan needs, from campaign concepts and editorial content to film and photography. Shape content for its audience and placement while keeping the brand idea consistent.
- 07
Measurement & learning
Agree on what to measure, build a practical reporting rhythm, and review how people respond. Use evidence to refine the plan without treating any single channel or attribution model as the whole story.
How we work
A clear route, start to finish.
Step 01
Understand the audience
Start with business goals, customer needs, audience research, and the moments people move between discovery and action.
Step 02
Assign each channel a role
Map paid, owned, earned, and shared media to your audiences, messages, content, and journey.
Step 03
Build the plan
Coordinate media, creative, search, social, and content priorities into a plan with clear owners and agreed measures.
Step 04
Learn and refine
Review the results in context. Carry forward what helps people find, understand, and act on your message.
Measurement
Measure the connections, not just the channels.
Choose measures that reflect the audience and objective. Reporting can show how visibility, engagement, search discovery, and inquiries work together; no one metric explains the full customer journey.
- Audience reach across paid and shared media
- Organic and paid search discovery
- Content and website engagement
- Qualified inquiries and next-step activity
Give every connection a purpose.
Tell us what you need to move forward. We can help map your audiences, channels, and next steps into a practical plan.