The Vision Challenge
You bring the problem. We bring the perspective.
A complimentary strategy session that shows you how we think, plan, and solve before you sign anything. Send us a real challenge, and we'll show you how we'd work with you.
- Deliverable
- A 3 to 5 page Vision Deck
- Turnaround
- Within two weeks
- Your cost
- Complimentary
Why we do it
We'd rather show you than tell you.
Portfolios, case studies, and capabilities presentations all describe what a team has done. None of them answers the question that matters to you: how would this team approach our problem?
So we invite you to hand us a reasonable assignment or creative challenge and watch how we work. You learn how we think, and we learn the kind of challenges you face, whether we're a good fit, and whether our team has the right aptitude to take them on. That shared look is where some of our strongest relationships have started.
How it works
Three steps to a point of view.
Send us a challenge
Email a problem you're facing right now: a branding question, a stalled campaign, a new market, a digital or content gap. Anything you're curious how we'd approach.
We go to work
Our team sits down together and digs in. We research your market, profile your customers, study the competitive landscape, and build a point of view grounded in real insight.
You get a Vision Deck
Within two weeks you receive a 3 to 5 page strategy document: the opportunities we see, competitive research, customer profiles, and a recommended approach.
A note on effort
It takes us as long as a capabilities deck.
A Vision Deck asks for the same research, thinking, and craft as a capabilities deck or any comparable piece of work. We choose to spend that time on your business, because it shows you more than a presentation about us could.
What you receive
A custom strategy document with market research, competitive analysis, customer profiling, and a clear recommendation on your challenge. Every page is original work built around your specific problem.
Framing your challenge
Two ways to frame a good challenge.
A good challenge doesn't need perfect wording. It needs to be real. Pick one exercise, work through the prompts, and send whatever feels right.
The gap analysis
The distance between where you are today and where you want to be. Pick one area: a brand, a division, a campaign, or a channel.
- How do customers describe this brand, product, or division today?
- What do you wish they said instead, and what positioning do you want to own?
- What has been tried to close that gap, and what worked?
- If you could solve one marketing problem this year, what would it be?
The competitor lens
Sometimes the clearest way to define your challenge is to look at everyone else around a product, market, or audience.
- Which two or three competitors do you think about most, and what do they do well?
- Where do you hold a real advantage that isn't landing clearly enough?
- Is there a market, segment, or channel where competitors are gaining and you feel underrepresented?
- What would winning look like in 12 months?
Ready?
A quick self-assessment
If two or more of these feel familiar, you have a strong Vision Challenge ready to send.
- Our brand needs to evolve, and we're not sure which direction.
- Our campaigns look great and still aren't converting the way we hoped.
- We're entering a new market and need a smarter go-to-market strategy.
- Our digital presence doesn't reflect the quality of what we deliver.
- We have a content or video question and want a second opinion.
- We're curious how an outside team would approach a problem we've been sitting on.
Send us your challenge.
A short note is all it takes. Tell us what you're working on, and we'll take it from there.