Ameripride
Ameripride: Tried & True
Lead Ameripride through both a brand and digital transformation effort, helping to create a unique identity in an industry of sameness. We took a more gritty and raw approach to content, focusing on the dedication of the Ameripride team and how they support their hard working customers.
- Client
- Ameripride
- Engagement lead
- Michael Kraabel
- Shared experience: our team has worked on projects and led engagements for many clients over the years, and the lead named here brings that experience to every Voyager project.
- Services
- Branding
- Design
- Directing
- Photography
- Digital
Tried & True
The new brand platform of Tried & True focused more on the hands-on and gritty work done by the Ameripride customers.
Digital: Challenge
Ameripride was looking for ways to modernize their industrial laundry service. With growing pressure from larger companies, they were looking for a competitive advantage to set themselves apart from the marketplace.
Digital: Solution
We began with a complete rebranding process that positioned the company more focused on the customers they served. Beyond that, we completely rebuilt their technology platform to allow for online ordering, customization of products, online billing, and customer service portal.
Media
The work
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