Pace Analytical
Pace Labs: Inspired to Protect
Had the absolute pleasure to work with one of the most important unknown companies in the world to develop a comprehensive brand platform.
- Client
- Pace Analytical
- Engagement lead
- Michael Kraabel
- Shared experience: our team has worked on projects and led engagements for many clients over the years, and the lead named here brings that experience to every Voyager project.
- Services
- Branding
- Film
- Directing
- Photography
Brand purpose
Inspired to Protect: inspired to leave the environment, your health and your business better than we found it.
Challenge
Pace Analytical, also known as Pace Labs, provides environmental and life sciences testing services. Its work supports environmental investigations focused on air, water, soil, waste and other matrices.
Solution
Pace Analytical asked me to develop a brand platform that would unify its services and give the marketplace one clear message. The platform was designed to build trust and credibility, connect with clients at a deeper level, raise employee engagement and pride, keep messaging clear and consistent, and support long-term growth.
Values and pillars
Four values: Truth (data is truth and sound science matters more than ever), Integrity (results you can trust), Innovation (always learning and improving) and Partnership (working together with trust and transparency).
Three pillars: Environmental Science, protecting the environment. Life Science, protecting your health. Scientific Professional Services, protecting your business.
Manifesto
The manifesto opens: When we started this company, we believed that data mattered. Data is truth. Truth is power. And sound science is the root of it all. Forty years later, this is more true than ever.
Media
The work
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