Menards
Ultradeck Launch
Wrote, Directed, and Produced a series of television spots used to launch the new line of Ultradeck products at Menards.
- Client
- Menards
- Engagement lead
- Michael Kraabel
- Shared experience: our team has worked on projects and led engagements for many clients over the years, and the lead named here brings that experience to every Voyager project.
- Services
- Campaign
- Directing
- Social Media
The Challenge
We were challenged to come up with a unique concept that highlighted the new Ultradeck product from Menards. The new composite decking product was a major evolution in quality and performance from their previous products. The challenge was that the product was early in production … in the middle of the winter.
The Solution
We had the product engineers build us a 12×12 decking platform in our in-house studio, where we were able to mount a stationary overhead camera and re-set the stage to highlight all the unique ways the decking product could be used, and the durability of the product.
Media
The work
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