ODL
Blink Blinds-Between-Glass
Developed a new brand campaign for Blink, Blinds-Between-Glass by ODL. The new campaign focused on both retail and trade sales.
- Client
- ODL
- Engagement lead
- Michael Kraabel
- Shared experience: our team has worked on projects and led engagements for many clients over the years, and the lead named here brings that experience to every Voyager project.
- Services
- Branding
- Campaign
- Photography
The Challenge
ODL challenged us to not only develop an entirely new brand name and identity system for their new blinds-between-glass product but also to develop a campaign and digital strategy to launch it to trade and consumer audiences.
The Solution
My team developed a comprehensive brand platform, naming the new product “blink” and developing an extensive catalog of brand assets to use across both traditional print media and a heavy digital launch.
Media
The work
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