Catiki

The Catiki Kingdom brand was started from the ground up, from the initial business concept all the way through to visual branding and product development. The challenge was to create an irreverent brand that would tap into the feeling of nostalgia for good cocktails and a slower pace of time.

The Catiki brand was developed to introduce Tiki-style and Polynesian fashion to a younger generation of Americans. Seeing an open market, the company offers a unique blend of products directly to consumers. This includes custom designs, patterns, products, and associated inspiration.

The challenge was to launch a brand that would celebrate the quirky, colorful energy of tiki culture while offering modern, sustainable designs with universal appeal. We wanted Catiki Originals to stand out in a saturated fashion market by blending creativity, exclusivity, and purpose. This meant not only crafting unique, vibrant patterns but also developing a strong narrative that connected with audiences on a personal level.

We built Catiki Originals around two core principles: creativity and transformation. Each shirt is designed in-house, blending bold, tiki-inspired patterns with unique storytelling elements, like Bigfoot’s journey from reclusive legend to social butterfly. To ensure authenticity, every design is produced in limited runs, creating exclusivity and turning each piece into a collectible.

To amplify the launch, we created a series of playful commercial spots that explore the idea of transformation. These ads show Bigfoot embracing life’s adventures, dancing at luaus, hosting tailgates, and even leading a tiki-themed parade, all while proudly sporting Catiki Originals Hawaiian shirts. These spots not only showcase the shirts but also highlight the brand’s ethos: stepping out of the ordinary and into a more colorful, connected world.

Catiki Originals is more than just a line of Hawaiian shirts, it’s an invitation to embrace adventure, individuality, and self-expression. The brand celebrates the escapist spirit of tiki culture, offering designs that transport wearers to the places they wish they could be. Whether it’s a tropical paradise, a backyard barbecue, or simply a more vibrant version of everyday life, Catiki Originals reminds us that a little boldness can transform how we see ourselves and the world around us.

Through sustainable craftsmanship, limited-edition designs, and a narrative that blends humor with heart, Catiki Originals stands as a beacon of creativity and connection. It’s not just about what you wear, it’s about where it takes you.