Fractional Leadership For Marketing and Creative
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In small start-ups and growing companies, the pivotal role of strategic leadership, particularly through Fractional Chief Marketing Officers (CMOs) and Chief Creative Officers (CCOs), often remains underexploited. These fractional... 
Whey We Use Customer Journey Mapping
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I’ve come to realize the power of customer journey mapping. It’s not just a method; it’s become a cornerstone of how we approach understanding and improving our customer’s experiences....